...then watch in dismay as it would churn out the same terrible hook in ten different ways.
So I gave it (angry) feedback 👿
I’d explain my thought process in as much detail as possible.
I’d even “yell” in frustrated all-caps if the AI just really wasn’t getting it.
It was kinda soul destroying 😆
I knew people were using AI to do cool stuff, but it wasn’t clicking for me.
And, all the while, I kept hearing this advice:
"You just need to know how to prompt it correctly. It’s sort of like learning a new language.”
But here’s the thing… I’m already learning a new language.
(It’s French btw, merci for asking 🇫🇷)
I believed AI was a magic wand you could wave to do pretty much anything. But now I have to learn it like a new language?!
That, plus trying to run my business? Nah.
So I decided to carry on writing scripts the “old way”… using my big ol’ brain just like I always had.
But there was a problem…
The more I saw other YouTubers using AI to increase the efficiency of their businesses, to help with creative brainstorming, and to repurpose their work across multiple platforms with significantly less effort…
…I realised I had to find a way to start using AI properly.
So I took it back to basics.
Rather than treating AI like a foreigner whose language I needed to learn…
…I started to think of it as a business coach who I could talk to in natural language.
I told it how bad the results had been when I used it to write hooks, and asked how we could work together to improve the outputs.
Gradually, it helped me understand how to prompt it more effectively.
It showed me how to “train it” on the exact principles and frameworks I used to get my clients 40m+ views.
And I started experimenting with “Custom GPTs” - basically conversation windows that have been “pre-loaded” with a bunch of context so you don’t have to prompt it from scratch.
We kept “talking”. I kept tinkering. And, finally...
A free, “custom GPT”, trained on my hook-writing methods.
12 months later - it’s been used 5k+ times 👀
That’s five thousand YouTube hooks written using this tool.
If you’re among the many who tried it out… thanks! I hope it’s simplified your life as a YouTuber as much as it has mine.
But the truth is… ScriptHook was just the start.
This year, I built an arsenal of custom GPTs, all trained on my scriptwriting system.
I identified the most difficult, frustrating and time-consuming parts of the scriptwriting process, with one clear goal:
Could I halve the time it takes to write a YouTube script?
3 months later - I’m close to achieving that goal.
Because now, when I sit down to write a script, I’m not doing it “alone”.
I’ve got 12 AI specialists working for me to make every script feel like a breeze.
They can:
The best part?
They’re ALL trained on my tried-and-tested scriptwriting system trusted by 600+ YouTubers. I’ve basically uploaded my entire brain to these GPTs 😆🫠
Every output is first checked against 30,000+ words of scriptwriting context.
Prompting an AI from scratch can’t produce outputs with the same level of nuance.
Unlock 12 Custom GPTs the moment you sign up:
Generates audience avatar + anti-avatar based on the information you feed it.
Feed the GPT the transcript of competitor videos in your niche, and it will identify unexplored topics or angles.
Creates a highly specific direction for your video to take based on what your audience finds most engaging.
Generates titles based on other high-performing titles in your niche and across YouTube.
Helps you figure out what's at stake, and how to escalate those stakes throughout the video.
Writes your hook for you. Say no more!
Turns a messy brainstorm into a structured, bullet point script, with a focus on creating engaging "payoffs". (Great for riffing.)
Upgrades your script with carefully crafted "setups" for each segment, leaving you with a highly developed, bullet-point, script.
Converts your bullet point script into a fully word-for-word script in your tone of voice.
Writes your end-screen call-to-action to encourage more viewers to keep watching your content.
Provides B-Roll suggestions based on your capabilities and preferences are (e.g. B-Roll, stock footage, custom graphics).
Feed your entire script to the GPT and it will tell you where it expects retenton to drop off.
Jeff Williams
40k+ Subscribers
Orson Lord
10.4k+ Subscribers
Dr Liz O'Riordan
38k+ Subscribers
Dennis Kirui
@DennisKirui
Get access to the AI Scriptwriting Toolbox right away.
These tools are all built within ChatGPT, and each is designed to carry out a different task.
Each tool will prompt you through the process of how to use it - you'll be asked to provide certain inputs (e.g. the topic of video you want to make, the type of viewer you're trying to appeal to, your brainstorm notes) and the AI will generate a response based on those inputs.
These tools cover the entire scriptwriting process - from idea, to script, to editing suggestions.
No! Custom GPTs can be used even on a free ChatGPT plan. No subscription needed.
A Custom GPT is effectively a ChatGPT conversation window pre-loaded with specific training and context.
In the case of these GPTs, all have been trained on my 30,000+ word scriptwriting course (the YouTube Scriptwriting Playbook), and I've spent hours testing and fine-tuning their individual prompts.
Two parts to this answer.
ChatGPT is incredibly effective when trained to do a specific task. It's less effective when asked to perform multiple tasks. While I initially tried to make an "all-in-one" scriptwriting GPT, it quickly became clear ChatGPT wasn't cut out for it. Hence, all 12 tools are designed to do a single task to a high standard, rather than having one tool do all 12 tasks to a low standard.
Beyond ChatGPT, I would love to turn these into a comprehensive scriptwriting tool one day. But... that gets expensive, and I'm not looking to become a SaaS business just yet.
No. Once you unlock the AI Scriptwriting Toolbox, you have access to all 12 custom GPTs, their future updates, and any additional GPTs I create for the Toolbox for as long as they exist. No additional payments, ever.
I don't set any limits. However, please be aware OpenAI (who own ChatGPT) do set limits on individual user use due to how energy-intensive the AI is.
However, I only triggered this limit once while training these GPTs (and I was literally generating 50-60 scripts per day), so it's unlikely to be a problem for you. If you do trigger the limit, your usage resets a few hours later.
It's... genuinely a good point. I don't know if I could fully articulate my position on AI right now. Everything's changing so fast, and it's hard to know where the line is between "efficiency" and "plain boring".
But my greatest enemy has always been overthinking... and these tools have been an absolute saviour for me in that regard. So, with that said, I encourage you to use these tools as a writing partner, not a replacement writer.
I want this to be an absolute no-brainer for you.
So if for any reason within the first 30 days of signing up you don’t think that the AI Scriptwriting Toolbox is for you, you can just send me an email and I’ll give you 100% of your money back, no questions asked.
Are you ready to start writing YouTube scripts 2x faster?