13.1% end-screen CTR (here's how I did it)

Two weeks ago, I wrote about running little experiments on your channel.

This week, I wanted to show you a couple I'm running on my own to give you some additional inspiration.

1/ End-screens

One experiment I ran recently found that in any videos where I use "reveal cards" like this...

...my end-screen CTR was higher when I never turned around the final card.

The idea being that, by turning around that final card, it signals to the viewer the last piece of value has been delivered, so they're less likely to listen to my end-screen pitch.

But one person commented that it felt a bit annoying lol. And fair enough!

So right now I'm running a new end-screen experiment.

Instead of simply not revealing the card, I do reveal it, before quickly adding in a "secret" card - just as I'm starting my end-screen spiel - used to represent the lessons my viewers will learn if they click to watch the next video...

First attempt: 13.1% end-screen CTR vs my 12.5% average.

​Yesterday's video used the same technique, so I'll assess the data when I get it.

I usually like to test new things 2-3 times before deciding whether to adopt them or not.

But this wasn't the most surprising experiment I ran recently...

2/ Thumbnails

I recently shared a video of me generating this thumbnail in just a couple of minutes using 1of10's thumbnail generator.

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So I decided to test this entirely generated thumbnail against two in my usual style.

Now, normally, my thumbnail A/B tests come back pretty indecisive - literally 0.5%-1% difference.

But the 1of10-generated thumbnail produced some very surprising results... 👀

Test 1:

Test 2:

The 1of10 thumbnail absolutely smashed it.

Ok... it was only a 2/10, but I'll take it! 😉👇

I plan to test some other 1of10-generated thumbnails in the weeks to come, to see if this is a viable part of my strategy going forward.

Thanks to Richard and the team for supporting my newsletter since 2024!

Ready to start generating thumbnails from scratch and finding winning idea formats for your channel?

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That's all for this week.

Any questions about these experiments? Or any you've run recently?

You can to reply to this email and I'll get back to you.

Speak soon,
George 👋