Have my scriptwriting frameworks changed in 2026?

Thanks to today's sponsor:
​1of10.com​

This thumbnail was generated in under 2 minutes. See how.

​Click here to get 20% off 1of10 and try their thumbnail generation tool.​

Hey [FIRST NAME GOES HERE],

This week, I re-wrote the welcome sequence for this newsletter.

And let me tell you... there's nothing as painful as going back through a bunch of material you wrote years ago, and realising:

"I've been sending this to thousands of people?!" 😆

Don't get me wrong... I stand by a lot of what I wrote in 2023.

My scriptwriting frameworks, for example, are largely unchanged.

• My 3-step hook formula is still my go-to.
• ​Setup, tension, payoff is still at the heart of every script.
• My end-screen CTA framework still absolutely crushes.

But my core focus has changed. A LOT.

Back then, my advice was written for a kind of YouTuber I now believe doesn't exist.

The type of person who has the luxury of spending hours making every part of their process flawless.

A person who could spend hours analysing their retention, days stewing over their hook, and weeks tightening up their script until it was word-perfect.

But having recently sat next to the producer of one of the UK's biggest YouTube channels - watching him frantically giving notes to their thumbnail designer mere minutes before the video was due to launch, the reality couldn't be clearer:

Everyone's busy. Everyone's rushed. Perfection is rarely possible.

And in the last few years, my newsletter has changed to reflect that.

It's the reason I started thinking in terms of "Level 1, Level 2, and Level 3" scripting.

It's the reason I built a system to write scripts in under 90 minutes, even if the videos aren't perfect.

And, ultimately, it's the reason I have been using AI tools like 1of10.com for 2+ years.

Because, if you're anything like me, the priority is finding a way to make videos consistently. To find tactical frameworks, systems and shortcuts.

I've built my own for scriptwriting.

But 1of10 has been my shortcut for ideation, by helping me decide which ideas I should turn into videos.

And this year, it's completely changed the game with its thumbnail generation tool.

To be 100% honest, when I sat down today to record the demo you'll see below... I hadn't even seen their most recent update, which allows you to do something INSANE (which is gonna save me even more time brainstorming thumbnails this year).

(Seriously, check this out and lmk what you think 👀)

​Click here to get 20% off 1of10 and try their thumbnail generation tool right away.​

Remember - consistency beats all else.

That's why the tactics I share, the frameworks I build, and the tools I promote... all serve that purpose.

That's all for this week.

Any questions? You can to reply to this email and I'll get back to you.

Speak soon,
George 👋