How I fixed a $4000 hole in my YouTube business

Last week, I shared a podcast I had appeared on where my scriptwriting business got... kinda roasted 😆

This week, I want to share what I’ve been doing behind the scenes to fix the problems and make YouTube a more effective funnel for my products and services, so you can do the same.

We’ll start with the advice my business coach gave me that’s already added thousands of dollars to my revenue...

...and we'll finish with the different ways I’ve been deploying call-to-actions in my scripts - so you can steal them.

The $4000 hole in my business (now fixed!)

Before I go any further, I want to shout out my business coach, Craig Shoemaker, for helping me see this HUGE missed revenue opportunity.

(He was one of the guys who roasted me on that podcast... 😆

...and he's got a unique offer made just for you that's gonna help you increase your profits without getting more views on YouTube.

Learn more!

Anyway, on Craig’s suggestion, I started using my low-ticket product (the AI Scriptwriting Toolbox) as an upsell for my course (the YouTube Scriptwriting Playbook).

I had always been so focused on making more products that I'd never stopped to think about how my existing products could be working harder for my business.

So I paired the two products together, as Craig suggested.

(And, safe to say, it’s been pretty game-changing.)

Since doing so, average order value for the AI Scriptwriting Toolbox has increased by 56%…

…generating an additional $1400 in revenue.

Meanwhile, average order value for the YouTube Scriptwriting Playbook has increased by 25%…

…generating an additional $2500 in revenue.

That’s $3900 additional revenue for doing… nothing.

Nothing except reminding high-intent buyers that my other products exist.

Extrapolated across the whole year, that's approximately $16,000 in additional revenue I could expect my business to generate.

But the cash is one part of it. The mindset shifts have made an even bigger impact.

• I had stopped consulting because I found it too stressful. Craig helped me re-frame my relationship with it. Now, not only do I actually enjoy it, but I've made $20,000+ in the last six months from it.
• I had no idea what my customers actually wanted from me. But after Craig convinced me to actually speak to existing customers, and my marketing copy completely changed.
• I worried that I wasn't delivering enough value for my community students. But Craig totally re-framed my thinking. So I increased the price 50%... and people are still buying.

And now? Craig is sharing his expertise with you...

Increase your YouTube-driven profits without having to chase new customers.

Craig has put together a comprehensive, FREE resource pack, designed specifically for my newsletter readers.

After all the work we did together, I'm incredibly excited to share this! If you sign up, you'll receive:

• Introductory mini-course covering the 5 key areas your business could be creating bigger profits.
• Follow-up email course over the next 27-days, diving into more detail about how to execute these low-lift strategies.
• $1000 discount on coaching, should you ever decide to work more closely with Craig.

Sound good? (Spoiler alert: it does sound good 😆)

I want these free resources!

Now that I’ve started plugging these gaps in my business, I can focus on executing my in-video CTAs to increase traffic.

So, here’s how I’ve been doing this in my scripts, so you can do the same...

Steal these 4 CTAs for your next script.

If you’re using YouTube to promote anything, whether it’s a high-ticket flagship product or a free lead magnet, there are different ways we can try to convince our audience to “click our thing”.

If you need inspiration, steal these 4 approaches I’ve tried over the last few weeks:

1/ Don’t mention it at all.

One video focused on my unique approach to scriptwriting structure, and the lead magnet was a template viewers could download to help them write the same way.

I never mention it in the script. I simply put it as the first link in the description AND in a pinned comment.

Surprisingly, this has been my highest clicked + highest converting lead magnet!

2/ Proof in the pudding approach.

Here, I’m literally using one of my custom GPTs to write the next few lines of the script I was midway through recording.

I rely on the demonstration being good enough to convince them to buy, and leave a handy QR code on-screen.

3/ “Wanna make this easier?”

After teaching a scriptwriting principle, I casually mention that the viewer can speed up implementation with a free custom GPT.

No hard sell… just a no-strings attached offer to make their life easier!

(Ok… the string is that I get their email address.)

4/ “Want EARLY ACCESS to these tactics?”

Here, I pause to explain that the video they’re watching right now started its life as a newsletter article.

This is pulling on the same psychological strings you see when YouTubers upload their content to something like Patreon 24 hours earlier than YouTube.

The idea is: if they want early access to my tactics, they can simply sign up for my free newsletter.

We want to create the idea that the viewer can become part of an “inner circle”.

That's all for this week.

Any questions? You can to reply to this email and I'll get back to you.

Speak soon,
George 👋