How I revived a dead video (steal this)

Today, we'll cover the small change that turned a dead video into my second fastest-growing.

How I revived a dead video (steal this):

After getting a good response to some AI content here on my newsletter, I decided to make two YouTube videos about Claude AI.

Video 1 started ok:

Video 2 bombed:

Although I had expected a slower start, seeing as I hadn't made any videos about AI before...

...I was a little disappointed.

But then, something changed.

After 10 days, I noticed Video 1 was starting to pick up views.

Not from browse, but from search.

And the search term that was driving the most traffic was:

"claude script writing"

So I went back to Video 2, which was still absolutely bombing.

And I changed its name from: AI Is Ruining Your Scripts. Here's Why.

To: How I Use Claude For YouTube Script Writing (2026)

(I deliberately kept the space between "script" and "writing", even though this is not how I would usually spell it.)

Almost immediately, Video 2 started picking up views.

And it literally hasn't stopped since:

Meanwhile, Video 1 is still flying:

These two videos are now growing my channel (and my email list) faster than any others.

So, while the goal is to grow your channel through browse, not search...

...you've got to take your opportunities where you can.

So for an easy win:

1. See if you have any videos growing consistently through search.
2. See which search terms are causing that growth (reach tab).
3. Re-title an underperforming video in the same content bucket using those search terms.

Let me know how you get on.

That's all for this week.

Any questions? You can to reply to this email and I'll get back to you.

Speak soon,
George 👋