I got sick of overthinking YouTube... so I built these tools.

I used to spend hours trying to make ChatGPT write scripts for me.

(Then watch in dismay as it would churn out the same terrible hook in ten different ways.)

So… I gave it (angry) feedback 👿

I’d explain my thought process in as much detail as possible; I’d even “yell” in frustrated all-caps if the AI just really wasn’t getting it.

It was kinda soul destroying 😆

I knew people were using AI to do cool stuff, but it wasn’t clicking for me.

And, all the while, I kept hearing this advice:

“You just need to know how to prompt it correctly. It’s sort of like learning a new language.”

But here’s the thing… I’m already learning a new language.

(It’s French btw, merci for asking 🇫🇷)

I believed AI was a magic wand you could wave to do pretty much anything. But now I have to learn it like a new language?!

That, plus trying to run my business? Nah.

So I decided to carry on writing scripts the “old way”… using my big ol’ brain just like I always had.

But there was a problem…

I was falling behind.

The more I saw other YouTubers using AI to increase the efficiency of their businesses, to help with creative brainstorming, and to repurpose their work across multiple platforms with significantly less effort…

…I realised I had to find a way to start using AI properly.

So I took it back to basics.

Rather than treating AI like a foreigner whose language I needed to learn…

…I started to think of it as a business coach who I could talk to in natural language.

I told it how bad the results had been when I used it to write hooks, and asked how we could work together to improve the outputs.

Gradually, it helped me understand how to prompt it more effectively.

It showed me how to “train it” on the exact principles and frameworks I used to get my clients 40m+ views.

And I started experimenting with “Custom GPTs” - basically conversation windows that have been “pre-loaded” with a bunch of context so you don’t have to prompt it from scratch.

We kept “talking”. I kept tinkering. And, finally...

In mid-2024, I released "ScriptHook".

A free, “custom GPT”, trained on my hook-writing methods.

12 months later - it’s been used 5k+ times 👀

That’s five thousand YouTube hooks written using this tool.

If you’re among the many who tried it out… thanks! I hope it’s simplified your life as a YouTuber as much as it has mine.

But the truth is… ScriptHook was just the start.

This year, I built an arsenal of custom GPTs, all trained on my scriptwriting system.

I identified the most difficult, frustrating and time-consuming parts of the scriptwriting process, with one clear goal:

Could I halve the time it takes to write a YouTube script?

3 months later - I’m close to achieving that goal.

Because now, when I sit down to write a script, I’m not doing it “alone”.

I’ve got 12 AI specialists working for me to make every script feel like a breeze.

They can:

• Turn a messy brainstorm into a first draft (bullet point or word-for-word).
• Write hooks, CTAs, and B-Roll suggestions without thinking.
• Analyse your entire script and “predict” where retention will dip.
• And much, much more.

The best part?

They’re ALL trained on my tried-and-tested scriptwriting system trusted by 600+ YouTubers. I’ve basically uploaded my entire brain to these GPTs 😆🫠

Every output is first checked against 30,000+ words of scriptwriting context.

Prompting an AI from scratch can’t produce outputs with the same level of nuance.

So… what do you say?

These tools drop on July 25th - grab them here!

Any questions? You can to reply to this email and I'll get back to you!

Speak soon,
George 👋