Revealing the "whirlpool" YouTube launch strategy
October 3rd, 2025
|
10
min read
Assuming you're reading this on Friday… my YouTube channel just went live!
But this isn't a "go watch my video!" type email.
Instead, I want to share the weird launch strategy I’m using, and how you can steal parts of this approach even if you've already uploaded hundreds of videos.
How I combined two strategy ideas to create my own:
Inspiration for this launch strategy came from these two fellas:
- Nate Black → his recent “content wall” strategy: stop uploading for a month, then drop 3 videos simultaneously to reset YouTube’s idea of who your audience is.
- Ed Lawrence → Ed launched his current channel with 3 videos as well (one of which I wrote), and I remember him tactically linking 2 of them together with end-screen CTAs.
Both smart, both effective. But I wanted to push it further...
The "Whirlpool" Strategy
While I'm posting all 3 videos simultaneously (just like Nate and Ed), I wanted to create a truly bingable experience for my viewers.
That's why, using end-screens...
- Video 1 links to Video 2.
- Video 2 links to Video 3.
- Video 3 links back to Video 1.
That means, no matter which video viewers land on, they'll get pulled into a cycle that should (if the videos are good enough) get them to watch all 3.
Whereas one of Ed's videos linked back to his main channel... mine form a complete "circle".
And whereas Nate's technique relies on YouTube suggesting the three videos in the suggested tab... I've constructed end-screen CTAs intentionally to ensure viewers get pulled through all 3 videos.
But it doesn’t stop there.
I've already written and filmed videos 4, 5 and 6 - and each of those videos keep the chain going...
- Video 6 → links back to 5
- Video 5 → links back to 4
- Video 4 → links back to 3...
...at which point, they enter THE WHIRLPOOL!
What you can steal from this:
Whether you’re launching a brand-new channel or simply want to increase the value you're able to provide to your audience:
- ✅ Use end screen call-to-actions intentionally to guide viewers between videos.
- ✅ Try funnelling your viewers down to a small series of “whirlpool content”. If you’re launching your channel, follow the approach explored above. If you’ve already got several videos, identify 3 existing videos, and add end-screens which link between them.
- ✅ The videos you choose should be at the core of what you teach. (In my case, the 3 videos cover hooks, script structure, and end-screens.)
Want to watch the "whirlpool strategy" in action?
Ok fine - just a small plug :) I recommend starting here 👇
Click here to watch!
Free Live Session + Q&A With Me
Learn to write ready-to-record YouTube scripts in under 90 minutes.
While we're talking about the launch...
...I'd been "planning to start" my own channel for over two years.
But even with all my time-saving scriptwriting frameworks, I could never find enough time to make it happen.
So, after finding every excuse in the book, this year something finally clicked.
And with a cheeky little system and a few simple guardrails, I'm now writing and recording at a rate of one video per week.
Without it, I would not have been launching my channel today. (Let alone with another 3 videos in the can!)
I'm sharing that writing system with you for free on October 15th, at 5pm BST.
It won't be recorded, so if you want an inside look at how I write scripts for my channel (to help you write faster and upload more) make sure to sign up below:
That's all for this week.
Any questions? You can to reply to this email and I'll get back to you.
Speak soon,
George 👋
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