Retention

This writing technique stops viewers skipping ahead

May 19th, 2023

|

10

min read

Hey!

In case you missed it, I recorded a 1hr+ Q&A last week, answering over 25 questions about scriptwriting, freelancing and YouTube!

You can still check it out here 🙂

Alrighty, onto the retention reviews.

Video #1

Title: The Detroit Lions SHOULDN’T BE ALLOWED To Do This…

Creator: Football Logic

Average % viewed: 51.4%

In this review:
How to re-introduce tension when a video’s starting to go flat.

Read it now

Video #2

Title: He Built an Unstoppable Truck to Survive Anywhere

Creator: Mobile Dwellings

Average % viewed: 48.1%

In this review:
How to use music to give character to different parts of your video.

Read it now

Video #3

Title: 5 simple ENERGIZER games for virtual meetings – ‘Justin Bieber’ 👅

Creator: The MAGIC SAUCE

Average % viewed: 44.4%

In this review:
The crucial thing you need to do before explaining what your video is about.

Read it now

Upload alert!

Giving your payoffs too early is a guaranteed retention killer.

But it’s really easy to do – especially with videos like listicles, talking heads or anything educational.

It just feels more natual to make a point, then discuss it. The problem? The point itself is the payoff.

And if you give that first, then spend ages dissecting it, your viewers get bored.

So check out this recent video I wrote where Ed debunks a bunch of YouTube money myths… but I deliberately DON’T tell you what the myth is until the very end of each segment 👇

Watch it now

That’s all for now!

Speak soon,

George 👋

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