Payoff

Are your YouTube videos… boring?

June 30th, 2023

|

10

min read

One of my most actionable scriptwriting frameworks has been doing the rounds again this week on Twitter.

Whenever I apply it to a script, it tends to 4x a particular metric that we’ll discuss later.

We’ll talk about it later, but first, let’s get straight into the script reviews! 💪

Video #1

Title: AI Copyright Law in June 2023: What it Means For AI Artists

Creator: Samson Vowles

Average % viewed: 42%

In this review:
The important difference between “momentum” and “pacing”.

Read it now

Video #2

Title: China Built 20,000 Houses In 3 Days In Africa | Megaproject

Creator: Megaprojects

Average % viewed: 27.9%

In this review:
The critical mistake that will always make people click away.

Read it now

Video #3

Title: 4 Super Easy Ways To TRANSFORM Your After Effects Projects

Creator: Motion by Scott

Average % viewed: 34.7%

In this review:
The smart setup that gives viewers a strong reason to watch.

Scriptwriting tip of the week

There are no YouTube “hacks”.

But this is the closest thing I’ve ever found to one 👇

Check out that tweet for a reminder of my 3-step CTA formula.

Every time I use it, the endscreen CTR goes 3-4x the channel average.

An awesome creator sent me a screenshot from their video which got a 19% CTR vs their average of 4.3% when they adapted the formula for their channel, so it’s worth using!

If you try it out, I’d love you to send me the results 💪

That’s all for now 🙂

Speak soon,

George 👋

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