Storytelling

The scriptwriting problem that will reduce "returning viewers"

June 23rd, 2023

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10

min read

Scriptwriting tip of the week

Here’s a big realisation I’ve had recently…

Truly, so many folks I work with have all the pieces of the puzzle.

They just need to rearrange them a little.

And, 90% of the time…

It’s the payoff that needs to move.

If it’s too early, the viewer has nothing else to look forward to.

Too late, and people get bored.

Like everything, it’s a balancing act!

Let me know if you have any questions about this… ✍️

Video #1

Title: Pro Mixers Reveal WHY Mixes Sound Amateur

Creator: Plugin Alley

Average % viewed: 51.1%

In this review:
The common editing mistake that’s confusing your audience.

Read it now

Video #2

Title: Poor Girl Becomes a Princess Overnight!

Creator: The Skorys

Average % viewed: 46.1%

In this review:
The hidden problem that may not affect retention but will affect returning viewers.

Read it now

Video #3

Title: I threw my ONE X2 from a moving car

Creator: Eat Sleep 360

Average % viewed: 49.3%

In this review:
What to do when your big payoff happens halfway through.

Read it now

That’s all for now!

Speak soon,

George 👋

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