Business of Scriptwriting

Run out of video ideas? Open this.

April 26th, 2024



min read

Since 2021, the videos I’ve written have gained 25,000,000+ views.

And, as you’ve probably heard over and over again…

The idea is the most important part of any video.

That’s why I’m excited to show you how I’m using to grow the ideas bank for my own channel…

…and how this impacts the scripts themselves.

Thanks to 1of10 for partnering with me this week 🤝

You can get 20% off your subscription (recurring!) using the code "GEORGEBLACKMAN".

Get 1of10 Now!

I'm super excited about this partnership because I literally use 1of10 every single day.

So let’s talk about how you can use outlier videos to:

  1. Generate killer video ideas.
  2. Make important scriptwriting decisions.

Part 1 - Idea Generation

In 1of10’s search bar, I can search for the niche I wanted to get inspiration for:

As you'll see below, 1of10 only shows videos that are outperforming their channel’s recent views average.

So, right away, I know that every video I’m seeing is doing something particularly well 👇

But, for my channel, I need to be mindful of something...

YouTube advice can go stale fast, so I don't want to see any videos that were published years ago.

In fact, there were a few extra parameters I wanted to set.

So I filtered for videos that:

  • Were 2x outliers or higher.
  • Had 10k views or more.
  • Were from the last 6 months.

Once I applied these filters, I noticed a video called “How To Write A Killer YouTube Script (2024 Algorithm)”.

This is exactly the type of video I could see myself making a version of...

So I wanted to see similar content that could inspire me.

Aaaand 1of10 lets you do that by clicking “similar topic” 👇

Now I was only seeing videos similar to the one I liked

But a big problem my students have raised inside my community is knowing which outlier ideas to take forward...

To help with this, I consider these 3 factors:

  • Subject - am I immediately enthusiastic about the topic presented in the title?
  • Expertise - do I have the experience to create a better version of this video?
  • Views - what’s the view ceiling? We already filtered for videos with 10k+, but the higher the potential, the better.

Based on those factors, I used 1of10’s “bookmark” feature to save a bunch of these videos into a visualisation space 👇

Now I've got a bank of super relevant, high-performing content from which to take inspiration.

Part 2 - Scripting

But how does this influence the script itself?

This is where a little analysis comes in.

By having these high-performing outliers in the same place, it’s much easier to compare how they approach their scripts.

Pay attention to their...

  1. Tone
  2. Format
  3. Style

Here’s a super distilled version of what that might look like for three of the videos in my “bookmarks”.

How To Write A Killer YouTube Script (2024 Algorithm):

Tone: Chilled.

Format: 5-step system.

Style: Fairly basic talking head A-Roll.

How To Write ADDICTIVE YouTube Scripts:

Tone: “Conspiracy.”

Format: Superfast hook, straight into point #1.

Style: Rapid editing changes, not to my taste. Appears to be deliberately overwhelming.

how to make a killer youtube intro (for the 2024 algorithm):

Tone: “Traditional” explainer.

Format: Another system (4 steps)

Style: Inspiring (”most creators got their big break from one video”)

As James Hoffman says, it's way easier to figure out which type of coffee you like by directly comparing two different cups.

So, by analysing and comparing these outlier videos, it’s easier to figure out what you want your scripts to look like.

My takeaways:

  • Tone: While it's clearly working for their target audiences, none of these tones felt like me. I prefer energetic and humourous.
  • Format: "Systems" made videos easier to follow. Superfast hook was effective.
  • Style: Avoid the conspiracy-style, retention-edited approach of Money Maxing. Lean into the authoritative, inspiring style of Aprilynne.


  1. Identify outlier videos (initially in your niche, then branch outwards).
  2. Determine which videos fulfil the “Topic, Expertise, Views” criteria.
  3. Review each video and identify what you resonate with. makes this process so much faster and ensures you’re only ever modelling videos that you know are outperforming others.

Remember, you can use “GEORGEBLACKMAN” at the checkout to get a recurring 20% off your subscription.

Get 1of10 Now!

If you have any questions about how I use 1of10 (or anything else!), feel free to drop me a message!

Speak soon,
George 👋

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