Use this tool to make script research FASTER

There's a free tool I'm using to "bulk out" my YouTube scripts that should be a no-brainer for your own arsenal.

You may already know about Perplexity, but I want to show you exactly how I'm using it in my scripts.

But first, what makes Perplexity different from ChatGPT or Claude?

On the surface, it looks very similar:

But, unlike ChatGPT (which has a tendency to "hallucinate" information) and Claude (which has an emphasis on more "human-sounding" dialogue), Perplexity is built around one thing:

Citations.

Perplexity must cite its sources for every single output.

It will cite a list of sources after every paragraph, a full list of sources at the end of its output, and you can highlight specific parts of its answers and ask it to cite the source it used for those words.

Perplexity is a gamechanging research tool for scriptwriting (and, I don't know, everything ever?!)

But here's exactly how I'm using it as a YouTuber...

How I use Perplexity in my scripts:

1/ To find things I've said in the past.

The key to my own consistency on YouTube has been to ensure I never write a script about something I haven't carefully thought about in the past.

Instead, I always convert a past newsletter or series of tweets - where I've already spent time thinking and writing about new concepts.

(I strongly encourage this practice by the way - if you're struggling to be consistent on YouTube, look to old pieces of your writing in any medium, and convert them to YouTube scripts.)

But sometimes I can't remember where I wrote about a particular topic.

Which is when I'll simply ask Perplexity to help me:

2/ Bulking out scripts with additional research.

If you need additional sources to back up a point you're making in a script, or simply a faster way to research a script, Perplexity shines once again.

I'll often describe a scriptwriting framework or retention principle I'm trying to teach, and ask Perplexity whether there's any scientific research (usually in the realm of psychology) that might help explain why the technique I'm teaching is effective.

There is a risk of confirmation bias here, so it's important to check the sources it's drawing on are reputable, but at least Perplexity does cite those sources so you can check.

Which is more than can be said for ChatGPT and Claude.

My Business Model Got Roasted on a Podcast 🎙️

I have a business dilemma.

For the last few months, I've been on the cusp of entirely rebuilding the marketing for my biggest revenue driver.

But, honestly? I'm scared to mess with a system that mostly works pretty well.

So, last week, I made an appearance on The Growth Question podcast, where my business coach Craig Shoemaker and his awesome co-host Jon Brosio helped me work out what to do.

If you're interested in hearing their advice, and how YOU could implement the exact same things in your business, I think you'll like this!

Watch It Here!

That's all for this week.

Have you used Perplexity yet? If so, how are you using it? Reply to this email and let me know!

Speak soon,
George 👋