Retention

Why Retention is a completely useless metric

March 10th, 2023

|

10

min read

Today, I want to talk about something that’s been on my mind as I’ve reviewed your retention graphs over the last 6 months.

Something which might just destroy the niche I’ve carved for myself 😅

📉 Should you actually care about retention?


I’ve recorded a 17 minute Loom discussing some of the nuances of retention and why you might need to change the way you think about it.

You’ll learn:

  • Why the shape of a retention graph varies based on your niche.
  • How you can still end up top of YouTube search despite low, spikey retention.
  • The one thing that will bomb your retention (which isn’t your fault and you can’t change).

You can check it out here:

Appreciate your support as always!

Speak soon,

George 👋

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